Customization

Customization economy first appeared in the agricultural society, there is the simplest form of customization in handicraft industry, and tailor-made clothes become the pronoun of this customization period. People's customization is not based on personalized needs, but on the basic needs of life. High-level customizations, such as Royal ceramics, court objects, snuff bottles used by dignitaries and dignitaries, are widely available.

If we look at the characteristics of the mainstream group enjoying customization, customization in agricultural society is the first stage of customization economy. It is not mature, and it is the initial stage of customization economy development.

Entering the industrialized society, the customized economy has slipped away. Large-scale industrial production and the huge amount of standardized commodities and consumer goods brought about by it enable consumers to choose passively. To some extent, industrial production has brought unprecedented prosperity to enterprises, but it has strangled the fundamental purpose of human being as the main consumer. The historical progress and contribution of industrialization conceal its negative effect. In the one or two hundred years of capitalist industrialized society, commodities have only one face and are stiff. People accept stiff-faced goods and fall into the rapid economic and social process brought about by standardization. Customization becomes a forgotten and luxurious dream.

All this can change today. With the rapid development of network technology, the global village has become a reality. The negative impact of large-scale industrialized production is becoming more and more obvious, commodities are abundant, supply exceeds demand is widespread serious, industry competition pressure is huge, seeking differentiation competition is forced to become the main purpose of survival and development of enterprises. But it is based on this that the customization economy begins to enter the main palace. As the most humanized economy in history, it has become a highly respected new economic model.